Conversion Benefits Of Long Tail Keywords

Share

Picture of a man climbing up stairs.In this text I shall not be speaking about benefits of long tail keywords (LTKW) which you all know, that is about LTKW as a best tool for climbing up the stairs of  the top ranking in Google. No, using long tail keywords for ranking I have described in detail in several of my texts (you will see the links to my pages below).

This time it is about something else: the relation between long tail keywords and conversion. This is thus about sale.

[Bach: Art of fugue – Contrapunctus 01]

1. Long tail keyword conversion

It took me quite some time to realize the true value and the meaning of the long tail keyword. I guess it would remain unclear to me even longer, but I have been lucky to come across an article where this issue was discussed.

Together with this, I was suddenly able to understand a tutorial which I passed long time ago at Wealthy Affiliate as a part of my training. I passed it, but in fact I never understood its meaning until now.

It is about customer purchase cycle and where/when you are supposed to offer them your product. In simple terms, a customer passes through the following phases:

  • research (i),
  • decision (ii),
  • action (iii).

Regarding the phase (iii), in the mentioned tutorial which I warmly recommend you to read, you will see the following statement ‘This is the ultimate phase to catch someone in, but it is the most difficult to hunt these “ready to buy” crowd down.’ 

So let me go back to what we all know: long tail keyword is the best way to achieve top ranking? Now ask yourself: for what? Just to be first on Google? Of course not, this is about promotion of products and selling.

Imagine in one post you are top ranked for the keyword ‘Casio Altimeter Watch SGW300H’. This is in fact a watch I am promoting in my site.

So what do you think, who will your visitors be, with respect to 3 possible phases give above? If you say those from the step (iii), I am sure you are right.

A picture of a Sale signThis is about sale. They are coming to buy. They have searched for ‘men watches’, perhaps then narrowed their search to ‘men sport or outdoor watches’,  and then, if they are mountain climbers like me, they started looking for watches with altimeter, barometer and thermometer. Yes, I have one too.

They now know what they want and that is why they are visiting my post. They are ready to buy. 


2. Long tail keywords traffic

I guess you are able now to see long tail keywords from quite a different perspective. But on the other hand, we all know that LTKW usually implies low traffic. But this is in fact logical if you just think about what I have described in the Section 1 above. This is the traffic of people who are most likely searching to actually buy.

Now I ask the following:

  • Wouldn’t you rather have a low traffic of dedicated visitors, who are ready to buy what you are offering them, than an undecided crowd who is still searching the Internet without any definite idea about their true intention about what kind of watch they want to buy?

Surely, if your post is with the keyword ‘men watches’ you might have far more traffic if you are properly ranked. But those are visitors who will not buy anything you suggest to them. They are not ready yet. They are in phase (i). Please go to the tutorial and read far more details than I am giving here (I know, you will be asked to register; but no worry, you will not be disturbed through email afterwards).

So, if you understand now that the long tail keyword is your right choice, then you are on the right path.


3. Ranking for many keywords

There is one more point to mention here: your targeted keyword is not the only one which will bring you the traffic.

You can see some nice examples of that kind in my blog at Wealthy Affiliate, and in one of my pages, so I shall not be repeating them here. You can check at your side through Webmaster Tools (Search Console).

So it is good to bear in mind the following facts:

  • You are ranked for many keywords. Some of them come through comments, some of them are picked-up by Google.
  • By adding tags to WordPress posts, you will both increase your chances for better ranking and for extra traffic. You will notice that pages do not have the option for tags, this is so in WordPress, but you can use a plugin and have tags even for your pages.
  • In the end the numbers will add up. The estimated traffic by the targeted keyword, even if it was supposed to be only 5-10 per day, can easily grow to 50-100.

To summarize, benefits of long tail keywords are twofold: with respect to good ranking, and with respect to conversion. These are truly great reasons to use them. So do this.

More about keywords you may read here:

One more thing to add: if you are a beginner and want to start an online business, see my page where I describe  how I started.

Please leave some comment below, I shall be happy to read it. Join me at Wealthy Affiliate and start your online business now.  Thank you.


 

Share

18 comments

  1. I have never read about long tail keywords from this perspective before.

    I always knew they were better to target for traffic but it makes so much sense that they are also in the buying mode.

    I just started experiencing a break through in rankings with one my sites but the niche is hard to sell so I have started another site with actual physical products. I’m constantly targeting new long tail keywords hoping for a breakthrough on that site as well.

    1. Hi Jeremy, great to hear from you. Yes this is really interesting how long tail keywords relate with conversion. I heard about this for the first time at Wealthy Affiliate, somebody mentioned it in a blog. It makes sense and it is logical.

  2. Very good article I never thought of using long tail key words not because I wasn’t Intrested more because I didn’t have a understanding on how to. I now have an angle to approach and how to do it effectively. Thanks to your article. I was always taught that short targeted keywords was the way to go. But after reading what you have here and the benefits from having long tailed key words. I need to give this method a go. Wish me luck.

    1. Hey, thank you, great to hear from you. Problem with short keywords is that you will never rank, too competitive. So we have no choice but to go for long tail keywords. And as you have realized, people who use them are determined, and they have already made up their minds, so this is why these keywords convert better. All the best to you.

  3. Some great advice on Long Tail Keywords here. I agree with you that it is far easier to rank for the long tail ones and most of the short ones are way too much competition to consider using anyway.

    No post should be published without a bit of good keyword research being done.

  4. As a beginner this has been the most valuable thing I have read since joining WA. I have a basic understanding of how to use LTKW but this just totally blew my mind thank you very much! I am hitting a brick wall with my website as of right now sadly. I chose to do a “Journey” from the day my husband lost his job to the day I found Wealthy Affiliate, and forward. However, now I am stuck. I do not know rather I can change the subject or if I should stick to the same thing. I’ve talked about myself, and done like you have in this post, giving advice that I’ve learned. It just seems like..what now? If I stay on the topic of Working from home I don’t want to bore my readers..but if I change the subject what is your opinion on doing that? Thank you for your feedback and great work on this post!

    1. Hi Tiffany, thank you for kind words. As for your questions, perhaps you might start a direction of affiliate marketing. This would be a practical demonstration of working at home, so you may connect it with your previous posts by showing how you do it. This can be within the same site or in a different site, or as a subdomain.

  5. You are spot on with the statements that you make in this article. Long tail keywords are the way to go because they are easy to rank for and their conversion rate is fairly high.

    Product related keywords are one of the ways how I make money. When people search for products then they are much more likely to buy from you.

    1. Thank you Viljoen, great to hear that you are actually making money by using long tail keywords. I could not agree more with what you are saying.

  6. You can not imagine how valuable this information is for me as a beginner .
    Your article is an invaluable resource to me which I have just bookmarked to help me move forward with my online business, and Thank You for sharing the benefits of long tail keywords. Thanks a lot!

  7. I have read many SEO articles and have also heard that long tail keywords can help get higher search engine rankings and traffic, providing they are low in competition and are actually phrases that do generate traffic, otherwise I see no point!

    The customer purchase cycle sounds intriguing, and I will definitely check out your link for more insight in to this 😀

    Your article is an invaluable resource to me which I have just bookmarked to help me move forward with my online business, and Thank You for sharing the 3 benefits of long tail keywords…

    Neil

  8. Ok so you just completely opened my eyes to what long tail keywords are and there benefit. Beyond that you now have me thinking which ones I could use. This was an extremely helpful article for me.

    Not only have you explained how they can convert but you have also given an abundance of articles to provide insight as to how to go about creating them.

    Bravo!!!! This is going to be helpful for so many people!

  9. When I started trying to make money online, I didn’t understand the importance of long tail keywords. I washed about two years of my life chasing after impossible to rank for keywords. It was stupid.

    For all the reasons you point out in your article, the benefits of long tail keywords cannot be overstated.

Leave a Reply

Your email address will not be published. Required fields are marked *