In this text I shall not be speaking about benefits of long tail keywords (LTKW) which you all know, that is about LTKW as a best tool for climbing up the stairs of the top ranking in Google. No, using long tail keywords for ranking I have described in detail in several of my texts (you will see the links to my pages below).
This time it is about something else: the relation between long tail keywords and conversion. This is thus about sale.
[Bach: Art of fugue – Contrapunctus 01]
1. Long tail keyword conversion
It took me quite some time to realize the true value and the meaning of the long tail keyword. I guess it would remain unclear to me even longer, but I have been lucky to come across an article where this issue was discussed.
Together with this, I was suddenly able to understand a tutorial which I passed long time ago at Wealthy Affiliate as a part of my training. I passed it, but in fact I never understood its meaning until now.
It is about customer purchase cycle and where/when you are supposed to offer them your product. In simple terms, a customer passes through the following phases:
- research (i),
- decision (ii),
- action (iii).
Regarding the phase (iii), in the mentioned tutorial which I warmly recommend you to read, you will see the following statement ‘This is the ultimate phase to catch someone in, but it is the most difficult to hunt these “ready to buy” crowd down.’
So let me go back to what we all know: long tail keyword is the best way to achieve top ranking? Now ask yourself: for what? Just to be first on Google? Of course not, this is about promotion of products and selling.
Imagine in one post you are top ranked for the keyword ‘Casio Altimeter Watch SGW300H’. This is in fact a watch I am promoting in my site.
So what do you think, who will your visitors be, with respect to 3 possible phases give above? If you say those from the step (iii), I am sure you are right.
This is about sale. They are coming to buy. They have searched for ‘men watches’, perhaps then narrowed their search to ‘men sport or outdoor watches’, and then, if they are mountain climbers like me, they started looking for watches with altimeter, barometer and thermometer. Yes, I have one too.
They now know what they want and that is why they are visiting my post. They are ready to buy.
2. Long tail keywords traffic
I guess you are able now to see long tail keywords from quite a different perspective. But on the other hand, we all know that LTKW usually implies low traffic. But this is in fact logical if you just think about what I have described in the Section 1 above. This is the traffic of people who are most likely searching to actually buy.
Now I ask the following:
- Wouldn’t you rather have a low traffic of dedicated visitors, who are ready to buy what you are offering them, than an undecided crowd who is still searching the Internet without any definite idea about their true intention about what kind of watch they want to buy?
Surely, if your post is with the keyword ‘men watches’ you might have far more traffic if you are properly ranked. But those are visitors who will not buy anything you suggest to them. They are not ready yet. They are in phase (i). Please go to the tutorial and read far more details than I am giving here (I know, you will be asked to register; but no worry, you will not be disturbed through email afterwards).
So, if you understand now that the long tail keyword is your right choice, then you are on the right path.
3. Ranking for many keywords
There is one more point to mention here: your targeted keyword is not the only one which will bring you the traffic.
You can see some nice examples of that kind in my blog at Wealthy Affiliate, and in one of my pages, so I shall not be repeating them here. You can check at your side through Webmaster Tools (Search Console).
So it is good to bear in mind the following facts:
- You are ranked for many keywords. Some of them come through comments, some of them are picked-up by Google.
- By adding tags to WordPress posts, you will both increase your chances for better ranking and for extra traffic. You will notice that pages do not have the option for tags, this is so in WordPress, but you can use a plugin and have tags even for your pages.
- In the end the numbers will add up. The estimated traffic by the targeted keyword, even if it was supposed to be only 5-10 per day, can easily grow to 50-100.
To summarize, benefits of long tail keywords are twofold: with respect to good ranking, and with respect to conversion. These are truly great reasons to use them. So do this.
More about keywords you may read here:
- What is keyword ranking.
- How to check website keyword ranking.
- Long tail keywords – how they really work.
One more thing to add: if you are a beginner and want to start an online business, see my page where I describe how I started.
Please leave some comment below, I shall be happy to read it. Join me at Wealthy Affiliate and start your online business now. Thank you.