How to improve page rank is the key question in online business. I have many of my pages ranked on Google first page. Here I describe how I managed it.
As you can imagine libraries are full of knowledge, but it remains there until somebody opens the books and read them.
In your online business it is the same. You may have a great text, but it will remain unnoticed unless you prepare it in such a way that it attracts the audience.
Remember, you yourself are the audience in your everyday life; you search the Internet, you type-in some words in Google box and get results. So you know already how it looks like. Now the question is what you should do so that people searching for topics from your post or page end up at your site.
[Mangore – Aires Andaluces]
People search by typing in some words or phrases. This is what we call keywords. As you know in reality those are in fact some phrases, like ‘how to improve page rank“. Of course you can type “page rank” but this is more general and it will give you a huge number of links.
Using the first phrase you will have less competition and better chance to rank high on Google, while still having a good traffic. This kind of long phrases are called long tail keywords or ‘long hanging fruits’. How long tail keywords really work you can read in my another post.
For the first phrase, I use keyword tool from Wealthy Affiliate and get: searches 554, and traffic 95. For the second I get: searches 3757 and traffic 639. So I decided to use the first phrase. Put yourself in the position of somebody who is interested to know how to improve ranking. You know well you would like to be more specific, so you would do the same as I did here.
As you see, now I have a good key-phrase, I know that people are searching for it. Next is: what to do with it?
2. Title of the post
2.1. You will use the same keyword in the title, ideally in the beginning of the title.
2.2. Use H1 size for the title, or H2 if your theme does not allow H1. Note, you can do this any time even in your older posts and pages.
2.3. The title tag (or meta title) can be different as compared to the title of the post/page. This is the text you insert in the tab below, in the SEO section of the text editor. As you see, in my case it is the same as the title of the post:The title tag should be at least 40 characters (spaces included) and not over 55-60. If it is not properly done Google will modify it and put something else. Most frequently this happens when their robots conclude that the title tag does not fit best the keyword(s) you use.
Bear in mind that the 60 character limit includes your site title as well. In other words, you will have something like this: “Post title – Site title”, and this all together should fit into the 60 characters limit. So choosing a short Site title can be an advantage.
3. Meta description
People frequently ask about it, is it important or not. The answer is yes. It is extraordinary important. Make sure you do it properly. Roughly speaking, meta description should be the first paragraph after the title. And here are a few rules to follow:
3.1. Generally you will see that it is advised to keep it below 155 characters (spaces included). This is easy to remember. Do not ignore this. But in fact you should keep it below 145 characters, see one example below:
Now you see that it contains the date, which effectively reduces the available number of characters which you may use. This date will appear later in your meta description, so make it ready for this.
3.2. Make sure that it contains your keyword for the current post. Like in the case of the title, the closer to the beginning the better.
3.3. Be specific, make it appealing, attract the reader. This is the first information (together with the title) which people see about your post when searching on the Internet (see examples below in the text).
3.4. When you edit your post, scroll down and type-in the meta description in the specific box provided for this purpose, see here how it looks like in WordPress editor. This is meta description for the present post which you are reading right now:
If you do not edit it yourself, Google will just cut and paste some part of your text and place it under the title. This can look rather bad.
See below two perfect examples which demonstrate what I am talking about. This is an actual screen-shot of the Google page obtained after an incognito search for the key-phrase “Monte Breva”, which is a mountain in Italy.
The first is my own post about this mountain, it is on position 1 on Google first page. The second is the same mountain from another site; you should know that this second site is the best know site about mountains in the world, with thousands of pages and very detailed descriptions, simply the most important authority site on this niche that exists. And yet, my page from my relatively small site Mountains for Everybody is on the first place.
Now, look more closely the sentence below my title: it is specific, to the point. Compare this with the second site; this is what Google did to it: just copied a few words from the beginning of the text. You may realize why I am on the first place here.
Observe also that there is no the date here yet, as mentioned in the item 3.1 above. So these posts are more recent.
I wish to stress that in spite of all efforts, you may see sometimes that Google ignores what you suggest as the meta description, and it takes some arbitrary part of your text for this purpose. This could be the case in the example given above. If this happens to you just do not panic. Try to modify it and perhaps it will be accepted; if not you will have to live with it.
4.1. Make sure that your pictures and photos have ‘alt tag‘ containing your keyword. See below what I mean, this screen you have when you include a picture into your file. So do not forget this description which you may see here:
But this should not be completely the same for every picture. So, you may use keyword + ‘something else’ (in the present ‘about images’) which is appropriate for this specific picture, and this should be OK for Google.
4.2. Make sure that your picture file contains your keyword. Note, the same applies here as in the item 4.1.; in case of many pictures the picture file name structure may be ‘keyword+something’, for each picture separately. For the picture above, the file name is “How to improve page rank – about images.jpg”.
Much more about images you can find in my another text on the image SEO best practices.
5. External links
Try to include a few out-bound links pointing out to some authority site. This is liked by Google because it shows your confidence in the quality of your own site. You may see them in this text, I have a few.
But do not put too many affiliate links in your post. This will make your site looking like yet another spam site, or a mirror site.
6. Internal links
Make internal links between your own posts and pages within the site. Google loves this; I have a couple of them in this text. The idea is to keep a visitor longer on your site. This increases probability that they come again.
Centralize your links by pointing from your post(s) to your pillar article or your promotional article. This is beneficial for several reasons:
- your site will be looked upon favorably by Google,
- you will get visitors potentially longer on your site,
- you will increase traffic of your pillar article,
- you will increase the number of internal links which will be liked by Google.
In my recent post I have described essential steps for making internal links.
7. The keyword again
You may repeat the keyword again within the concluding paragraph(s) of your post (see some variation of this rule below), but you will not make mistake if you skip this.
But in any case, forget about ‘keyword density‘, this is an obsolete concept, Google sees this as spam and you may be penalized. So instead, do as suggested in the item 8 below.
8. Think about Latent Semantic Indexing (LSI)
What is this about? You may read more on Wikipedia, but the idea is to use synonyms, i.e., variations of the keyword which have similar meaning. Put it simply this way: a text with an ‘appropriate keyword density’ (in the obsolete concept) looks boring. Phrases that are repeated through the text are not the best choice.
Use LSI density instead, this may increase your ranking on Google. Have a look in the paragraph below item 11 below; I use the key-phrase how to improve website ranking, and in the last-but-one paragraph I use how to improve Google ranking. You should know that both these key-phrases are exceptionally good. Using Wealthy Affiliate Keyword Tool, it turns out that for ‘searches’ and ‘traffic’ numbers, the former has 330; 75, and the latter 270; 46.
In any case, the best place to see more about Latent Semantic Indexing is Google itself.
Make a proper text and a proper story, at least over 300 words. Short posts packed with links are a recipe for failure and bad ranking. The present one contains 2200 words, just to get some idea.
10. Meta tags
Do not waste your time on meta tags. Those are of no use whatsoever (see the video here). But please do not mix this with meta description.
Do not make too long paragraphs, make your text reader-friendly. You yourself surely do not enjoy reading a text with lengthy paragraphs. It is recommended not to make paragraphs longer than 6 sentences.
12. Make lists
“People love lists”. I am just quoting Matt Cutts from Google. So make lists, they are effective. You see my list here, it looks good I believe.
13. Use keyword in URL
Make sure that the URL of your post contains keyword of the post. But do not change old existing URLs.
14. Use keyword in your Google+ account
You will surely share your newly created post on Google+. If so, make sure to use the same keyword in the description which you use there as well. And again, the closer to the beginning of the description the better.
15. Embed some video in your post
Ideally this should be your own video. But if you do not have your own, use those from YouTube that have ‘share’ button. This is completely legal and do not hesitate to use it. I am using one below. Make sure that you use videos that are relevant to your keyword and post.
16. Make sure that you answer comments
Engage with the audience. Google will like it and your visitors will like it as well. Comments are essential from many points of view. In fact I wrote a separate page about comments so please have a look, you will realize how important they are.
17. Use a mobile-friendly responsive theme
This is a must nowadays. There are many nice responsive themes available. The one I am using here is zeeDynamic and it belongs to this category.
18. Use WordPress
In the video below from Matt Cutts you will realize how much Google appreciates WordPress. Just by using it, you will make about 80-90 percent of mechanics related to search engine optimization. It makes your post crawlable and easily accessed by Google.
Final note: if you are not happy with your text, you can keep changing and improving everything in your post, except its URL.
So this is my understanding of the question how to improve page rank. I warmly recommend you to follow the rules presented here in order to improve website ranking. If your text does not rank well in Google you can not be successful in an online business. You may see some details about statistics in my another text. Here just to say this:
- If you are on the top position in Google you can expect more than 32% of the total traffic for the given keyword.
- If you are on the position 10, you can expect around 2.4% only.
- If you are on position 15 you will have 0.4%. You’d better not be there.
There are many more rules, literally over two hundred, this is a statement of Matt Cutts from Google. Of course such a list will never be made public by Google. Therefore the list presented here is far from complete. But these are some basic rules. Follow them, they have been proved in practice, by me and by many others.
It was pointed out in the text above that having a good keyword is essential for good ranking. For this you need a good keyword tool. Try this one, you will not regret, they give 30 searches for free.
Remember there is a place to learn all what you need for a successful online business. Read more about this in several of my posts here within the site. This one is the first text I have ever written in any of my sites, as a total beginner (and you might notice it was done by a beginner, but I do not want to modify or improve it).
And here is my take on Wealthy Affiliate, try it and you will not regret it. Everything I know about online business and website building, including the tricks on how to improve Google ranking, I have learned there.
Please leave your comments below, I shall be happy to read them. Remember, you can always get in touch with me through my WA profile.
A few interesting topics relevant for search engine optimization:
- What is keyword ranking
- Best Keyword Tool
- How to benefit from comments.
- Can you outrank authority sites.
Here I give a video by Matt Cutts from Google on SEO optimization: