How to Insert Link in the Post


How to Insert Link in the Post - linked animalsIn this text I describe how to insert link in the post. This includes three most important types of links: internal links, anchor links, and external links or outbound links.

The Internet is a network based on links. Inserting hyperlink in a post or page is not complicated as you will see from the text presented here.

In general we can speak about:

The meaning of the term internal link should be obvious: those are hyperlinks between different pages/posts within a site. So they connect one URL with another. They are useful for visitors of your post/page because they allow them to easily navigate through your site. They tell visitors (and to Google bots as well) that there is more on the same or similar subject in your site.

An external link (or outbound link) can point to any source outside of your website, such as an affiliate link or any other source.

How to Insert Link in the Post - anchorAn anchor link allows you to jump:

  1. To certain phrase, section or paragraph within the same post or page.
  2. To certain phrase, section or paragraph in another post or page within your site. So in this case it is yet another kind of internal link.
  3. To certain phrase, section or paragraph in a page/post in your another website. In this case it acts as a specific external link.

In the case 1., the anchor link can be very helpful in particular if the text is a bit longer. Very often in texts you will see phrases like ‘see below in the text’, or ‘as mentioned above’ etc. This is not so convenient for a reader who must search for the actual position of such texts ‘below’ or ‘above’. It is much more efficient to make these phrases  ‘below’ or ‘above’ clickable, which will then lead the reader exactly to the spot.

You have already seen examples of anchor links of the type 1., those are the links in the list above. Yet another example for the case 1. is the line “GO TO THE TOPwhich you will see at the end of this page, and when you click on it, you will jump back to the top of this text.

In the case 2., you direct the reader to some particular paragraph, section, or phrase within a different post or page. This can be convenient and I shall demonstrate it below.

Similarly, in the case 3., you direct the reader to your another website, and more precisely to certain sentence of paragraph there.

I. Why to create hyperlink in the post/page?

In my recent post (note this is my first internal link here, it will be discussed below) I have mentioned several practical reasons for making internal links, so please have a look. Here, I would like to add a few more (and, the reason for this blue text will become clear later):

a) Hyperlinks will surely reduce the bounce rate of your post/page. In my site about mountains, I had a very good post about waterproof jackets. But at one point, I realized it had a bounce rate 100 %. The reason: this was one of my first posts; I wrote a good text but did not have other pages/posts to make links. In time, I obviously had many more relevant posts/pages, but I forgot to get back and add links between them. When I finally did this, the bounce rate changed considerably.

b) Having one good page/post, and inserting hyperlink in this post toward some of your lower ranking pages/posts, will in time increase the ranking of the latter. This is known as transfer of trust or ‘link juice’. There are some sites on the Internet where you can check the authority of your pages. Knowing this, you can then make links from the most successful ones to those that are not so good at the moment.

c) Ideally, you would like to have a situation where every page/post is a potential landing page. By inserting hyperlinks you allow a visitor to move through your site easily, without looking for a home page in order to further move to your other page(s).

How to Insert Link in the Post - external link schemeExternal links [from/to some authority, high ranking site or page] have potentially a similar role as links between your own posts/pages [explained in the item b) above].

Ranking of your page/post directly depends on the number, and even more importantly on the quality, of external links to your site. In my mentioned  post about steps for improving the page rank, I gave the link of a lecture by Matt Cutts from Google, where he explains the importance of external links.

II. How to insert internal and external link – a practical guide

From those more general questions now to more practical ones. In my another post, I described how to insert affiliate link. The procedure is similar for any other type of link. Here are the necessary steps.

You have noticed in the text above that I already made 2 internal and 2 external links. So here is how I did it in one of those links “recent post”, in the Visual mode of the editor.

1. I go to my desired post and copy the url which is:

2. Next I highlight the words recent post and then click on the ‘chain’ tab in the WP Editor, which in Visual mode looks like on the picture below:

Just my thinking - link tab

This action opens the following box:

Just my thinking- link window

3. Now I just paste the link in the URL tab. Check in the option ‘Open in a new window’. In such a way when the visitor following your link goes to the designated place, he or she will not leave your page/post (or the site in general if this is an external link), and this is in fact what you want to achieve, to keep visitors within your site. The result is the familiar highlighted text as you can see in this post which you are reading.

The procedure for both internal and external links is exactly the same.

4. If you do this from Text mode, the menu in the editor is slightly different as you can easily check, and there is a tab link. In this case you will see exactly how the code looks like, as shown on the picture below:

How to Insert Link in the Post - peace of code

You can compare it with the corresponding blue text given above.  Though I guess  the end-result is only what the majority of users will be interested in. If this is so, then do the procedure in the View mode.

5. One more thing that will be useful in making links, both internal or external ones. We have seen above that when you click on the link icon (‘chain’) in the Editor you get the window

Just my thinking -link-menu

See the arrow showing to the tab which is clickable. When you click on, it opens the menu with all your previous posts used as links before. In my case this looks like:

Just my thinking -link-menu2

Now I can choose one of the posts in the list and it will appear in the URL tab, and in the same time the tab Title will contain the name of the post you selected from the menu. When somebody hover above your link, it will display the name of it and the reader can see what it is about:


6. One specific situation is an internal link which opens some attached document related to your post or page. This can be some PDF, gallery of pictures, MS Word document, map, or practically any sort of document which will give extra information to the reader. Please see more about it in my another page here withing the site.

III. How to make anchor link

III.1. Anchor link within the same post/page

Perhaps you have noticed that the items in the list of links given in the beginning are hyperlinks. Well, those are in fact anchor links. I explain here how I did it.

In the picture below you see the list of links in the Text (or html) mode, as they look like in an ordinary list (the Visual mode is very similar to what you see if you go up to the list:

How to Insert Link in the Post - Anchor link

Now, I do a few changes in the list (marked in red) and it looks like this:


Just compare the two images above and you will see peaces of code I added in the second case. This has made my items in the list clickable, they are now hyperlinks. In Visual mode they look like:

Just my thinking - link-visual

Now it is necessary to do some small changes in the code of the target line or target item (anchor), so that the link knows where to go. Here is the title of anchor target before my intervention:

Just my thinking - link-target-before

Now I do the change, see it marked here below left, in Text mode. On the right is this same anchor target in Visual mode; observe the small anchor sign:

Just my thinking- link-target-afterJust my thinking- anchor link to another post



Next, I only have to repeat the procedure for the other two links, and to save the job.

III.2. Anchor link between different pages/posts, and between different sites

To show how this works, I shall now make an anchor link between the present post which you read, and one specific section “6. Internal links” in my another page (target page) within this site [this is the page:], where I discussed the importance of internal links for page or post ranking.

a) So in the target page, I go to Text mode and include a peace of code <a id=”Internal Links”></a> above my section title “6. Internal links”. You see below left how this looks there in Text mode, and on the right you see the same part of the text in Visual mode. As you realize, in Visual you cannot notice any sign of coding.




b) Now, in the present post I shall go into Text mode and write a normal sentence like this:”Internal links are mentioned in my another post where I discussed various ways for improving page ranking.” You see that the phrase ‘Internal links’ is clickable. Try it, it will lead you to my another post, more precisely to one particular small section or phrase.

The peace of code which I included here to make this phrase clickable reads:

Just my thinking - anchor link code

As you see, it contains the URL of my another post, and it also contains the phrase Internal links. This peace of code together with the one in the item a) above contains the complete information about where the link is directed.

You can now generalize this and make an anchor link between your different sites. You realize how to do it: just replace the URL with the new one, and insert appropriate phrase.

IV. How many links per post or page.

Question is how many links is too many? I would like to point out an article by Matt Cutts from Google, where he writes about that issue. He links his text to another text on Google  where it says that the number of links should be kept at a reasonable limit, below 100.  So as you see, this should not be an issue in most cases.

The reason for the limit in the first place is because of users experience and how they would see the text. With too many links people are overwhelmed and have a bad experience.

He further writes that even if you exceed this recommendation, your text will not be automatically considered as spam at all. But if those links are stuffed with keywords, or contain hidden text or malware installation well this is another story. So again, many links are not necessarily seen as spam by Google.

As you have seen, inserting hyperlink is not complicated. Once you learn it, you will do it without thinking. Just like riding a bike or driving, the matter of practice. Links are necessary, but this does not imply you should overdo it. Use them where needed, and in such a way that they help readers.

About procedure of adding links in the sidebar menu you may read in another page.

I hope you will find this text useful. Your comments and questions are most welcome. Do not forget, you can always join me at Wealthy Affiliate, and you can learn how to build your own site for free, and to start an online business.

Here is a YouTube video about anchor links, just in case that my explanation is not clear enough:



  1. Derek Marshall says:

    Hi there,

    I really enjoyed reading this tutorial post on linking. Now I know why I have a high bounce rate. And what to do about it.

    I often worry about putting in too many links including internal and external links, Yet I try to keep it to 4-6 links, including image links.

    Thanks for this excellent tutorial.

  2. Dave Sweney says:

    Very thorough and easy to follow training on links, and including how to insert in the posts and articles we are publishing is very helpful.

    The 100 links is a rather high figure, but I have seen as many as 30-40 in an extremely long post of over 6000 words, so I guess it is possible to have that many,

    I better now understand how links will help your SEO, so the links are useful not only for the reader experience, but certainly lowering the bounce rate is helpful…

    Does the load speed have an effect on the use of links, i.e. sometimes I click on a link on a site and it takes forever to get the new page to load…I have clicked away if it takes too long. But likely the teo are not related (i.e. too many links will slow things down makes no sense to me)….

    1. Hi Dave. Thank you for the comment. Load speed has effect of course, people have no time to wait too long. But I would not expect that links themselves slow down the system.

  3. Italian Brave Heart says:

    Great post. I learnt a lot tonight. While I use internal and external links throughout my blog I have never used anchor links. I will use these going forward. Do you know if Google places more emphasis on internal or external links. And I don’t suppose that the anchor links mean anything to Google? Keep up the good work!

    1. Hi, anchor link (or jumper link) has the same meaning like any other link, it is just that such a link may be more convenient sometimes. Internal links are good for reducing bounce rate. External links have some other role, to show confidence, to provide useful information etc.

  4. Your really give great, profound insights about using links!

    I have found out myself what important role they have, not only for user experience. Think I have to make more use of anchor links.

    Your posts offers great advice for those just starting out on content creation. If you understand why links are important, you are much more motivated to make use of them on a regular basis!

    1. Thank you Vera, great to see you here, best luck.

  5. Anh Nguyen says:

    Interesting post about links, I use internal links from time to time and it’s great to help navigate others in the page although it can take works if you have may and have to identify each of them.

    I am also interested in how you should link as in iwhat are the anchor texts that you should use?

    Should you just say click here, or link build natural links? I am inclined to natural links.

    What do you think?

    1. Hi Anh, thank you for the comment. As for anchor text I use whatever is appropriate for a given link. No strict rule really.

  6. Wow, I never knew about anchor links before. I am mostly familiar with hyperlinks, internal links, and external links.

    Thanks so much for this Blog Post Article, I will Bookmark this for future reference purposes. 🙂

    Ooh, I never knew if there was a limit to how many links I can or cannot include in any of my Pages/Posts on my Website.

    You presented what is acceptable and that which would look bad in Google the Gentle Giant’s eyes.

    The worst thing I fear is upsetting Google and turning them into an Angry Bird.

    Wishing you all the best with your online success above and beyond the horizon,


  7. Such a fantastic article on inserting links into WordPress websites, and this guide is exactly what I was looking for because I especially struggle when it comes to creating HTML anchor links, and this is a big help!

    I’m also glad to know about the maximum amount of links I’m allowed to use in my content as well.

    I also see how you mention about adding links into the sidebar menu, but how about WordPress images, or am I getting ahead of myself here? LOL.


  8. says:

    Great post here – thank you for sharing!! Whilst I already knew how to incorporate internal and external links, I actually had no idea how to use anchor links!! And I could even use one in this post to see how it worked!! 😛 I think I may have to start using this idea in future posts… much appreciated 🙂

    1. Many thanks. I am happy that you find my text useful, this was the basic idea when I was writing it. Best luck.

  9. Hmm, interesting, very informative and well laid out. I did learn something new… I didn’t know that anchor links can also redirect you to another part of your own page or post. As a matter of fact, I was wondering how exactly that was done, and you answered my question. Thanks a lot!

    By the way, your website looks amazing!

    1. Hi Jay, many thank for your comment. I wrote about anchor text when I needed it and it was a part of my own learning. Perhaps you have noticed you can make the same link between different posts and between different sites.

  10. Hi JV,

    Timely post. I have just been thinking about anchor text vs internal link the entire day. I never knew you could make jump link just like that. I always thought you have to use a special plugin so thanks for that information.

    When creating internal links, do you always use the same phrase from the title of the post or you would alternate with more generalized words like ‘here’ or ‘click this’?

    For example, I want to link to my post called “build a website”. If I keep using the words “build a website” as the anchor text to the link, will this be seen as ‘keyword stuffing’? But if I use words like “here”, will Google see it as relevant?

    I am a bit confused. Thank you for taking your time to clarify on this.

    1. Hi Cathy, no need to use the word related to the title, in fact I am not using it myself at all. Use whatever you like. Link has a different purpose than a keyword. If you go through my pages you will see that you can highlight any word and add a link to it.

  11. Hi,
    Great information you are sharing man, I thought I know how to insert link to my post but I didn’t know there are different type of link.
    You have explain it very clearly and easy to understand. Especially with the video.
    Actually today then I get to know & learn about anchor link. Your information really help us(beginners)


    1. Many thanks Marcus, I am happy if this helped you. Best luck.

  12. I ‘ve been having trouble getting my “anchor links” within the same page to work. I could not “for the life of me” get them to operate – until now!!!
    Thank you so much! Seems a little harder to do in WordPress for some reason.

    I know linking is important both internally and externally, so they have to be correctly implemented or you’ll get nothing but “dead links”. These are going to look awful in the eyes of the visitor, never mind what Google will think about it – that won’t be a good thing for ranking either will it?

    Thanks for the help!!!

    1. Hi Jo, with anchor links one must be a bot focused and that is all. And you can anchor-link various pages and various sites. Thank you for visiting my site.

  13. Hello!

    Great writing about the importance of links. I think that too often people do not understand why linking is important, so this is a great topic to write about.

    I am also glad that you chose to break down the different types of link. I have met many people who only think external when it comes to linking, and miss the opportunity for so much more interaction.

    Keep up the good stuff.

    1. Hi Sean, great that you like my text. Thank you for kind words.

  14. What a through explanation of using hyperlinks Jovo! I thought I knew about linking but I sure learned a few things from your post.

    One question though. I understand that Google likes links but is there such a thing as too many links on a page? Does Google reward some links and punish others?

    Your insight would be appreciated.

    Thank you,

    1. Hi Tom, thanks for the comment and for the kind words. As for your questions, first about does Google reward some and punish others. Goggle will like to see links to authority sites, but they will not punish you for links.

      About the second question, how many links is too many? See what Matt Cutts writes in an article which I suggest you to read: “But in some cases, it might make sense to have more than a hundred links. Does Google automatically consider a page spam if your page has over 100 links? No, not at all. The “100 links” recommendation is in the “Design and content” guidelines section, and it’s the Quality guidelines that contain the things that we consider webspam (stuff like hidden text, doorway pages, installing malware, etc.). Can pages with over 100 links be spammy? Sure, especially if those links are hidden or keyword-stuffed. But pages with lots of links are not automatically considered spammy by Google.”

  15. I LOVE the use of the screenshots in your article. It is very helpful for those who are just getting started. Even the simplest of functions can seem very overwhelming to somebody who has no idea about how to do them or even what they are!

    I’m think I’ll stay and look around a bit more! Have a great day!


    J. Nelson

    1. Thanks a lot for visiting my site and for the comment. Using screenshots is good in explaining things, but it is time consuming in preparing it for the text. It is great to realize that you appreciate such efforts.

  16. Thanks for the info Jovo.
    There is a lot to take in here. I did not realize the importance of links for a website.
    Is it true that when you have external links to authoritative websites helps your Google rankings? If so, should you have one on all of your pages?
    Thanks again for sharing.

    1. Hi Chris, thanks for visiting my site. Google likes to see external links, this shows confidence and in the same time provides additional information to the visitor. And yes, I have external links on all pages and posts.

  17. Hey Jvranjes, l have to say I’m really envious of your site, it has a very appealing presentation to the reader & your profile picture legitimatizes your site.

    It is an informative site especially for new website owners such as myself who are still learning the ups & downs. Your choice in media makes your content more presentable to the reader

    1. Hi Hamilton, it is a great pleasure to read your comment. Glad that you like media I use here. Many thanks.

  18. Thank you for what appears to be the “definitive” account about links: what they are, why use them and how to use them. I was particularly interested in your comment about linking from more popular post on a site to less popular posts, in order to raise up the poorer performers with time.

    1. Hi Mike, thank you for the comment. Indeed linking from more popular to less popular is a good strategy which I have learned at Wealthy Affiliate.

  19. Anewcreature says:

    I enjoyed your content and found myself getting stuck on your page when I only was browsing. This information is quite simple and with your drop down menu, it is a delight to navigate. I imagine you too are using WordPress theme? A newbie should ascertain a great foundation from your website. Thanks for sharing!

    1. Hi, thanks for the comment. Yes indeed I am using WordPress, a great editor for online activity. I am happy that you find my site useful.

  20. geoff-n-jane says:

    Hi Jovo,

    You have a really great website.

    The information here is described with care, precision and detail.

    We were just about to ask a question in classroom about how to insert links into our post, when we got distracted. We started reading the question and answers to another post and came across this site by accident. We are sooo glad we found it.

    Now we will be able to improve a number of pages/posts on our site, because of your great post.

    Will definitely bookmark this post.
    Thank you.

    1. Geoff and Jane, thanks for the kind comment. Links have made a lot of trouble to me when I was learning about them, that is why I have decided to give details about such an important part of any online business. Jovo

  21. Great post you have here! Very clean and detailed! I was searching up about ways to insert links into my website and this info really cleared up a lot of things for me. Thanks for sharing!


    1. Hi Dustin, I am happy that you find it useful. Thanks for visiting my site. Jovo

  22. Doing links in WordPress blogs always happen about 80% of times you begin using WordPress. This really is several of the common concepts of WordPress that you should know. Good Post!

    Thanks, so simple to do with good directions.

    Keep up the good work!

    1. Thanks for kind words. I hope it will help many. Jovo

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