There are several reasons why your tiny site can easily outrank authority sites. Some of them I shall point out in this text.
If you follow some basic SEO rules, you can be ahead of any authority site. See more about it below, with a few examples from one of my sites.
To prove the point I would like to start with some examples of my own. So here are a few.
Example 1. On the right below is what I get from Google when I search incognito about one of pages from my site about mountains.
It shows my page ‘Climbing Breithorn at Simplon’ on the position 1 on Google. On the second position is a huge authority site about mountains, and on the position 3 is nobody else but Wikipedia itself.
So both of these two sites are authority sites with thousands of pages, but more importantly for this story with hundreds, or thousands of contributors.
Example 2. One more example, again my site about mountains, and my page on Monte Breva in the Italian Alps. This is again on position 1 on Google. On position 2 is yet another authority site about mountains, and as you see Wikipedia is on position 3.
In fact I have many more examples of this sort. In the moment when I am writing this text I have 36 pages (out of around 70) from this site on mountains on Google page 1.
Now, a few words about the example 1 above, and why I stressed that these authority sites have many contributors. The irony is, in that same example the second-ranked page from the authority site Peakware is in fact my own page! Yes you are reading correctly, I am one of top 5 contributors to that authority site, but I also have my own site about mountains.
So the point is, there are hundreds of contributors to Peakware. Texts are added individually by everybody though following some rules of the site, but those rules are not strict SEO rules. The same situation is with the site Hikr.org which you see in the second example.
I am sure everybody knows what Wikipedia is, the best known example of an authority site. But it works on a similar principle as those sites about mountains, this is a collective site with thousands of contributors, and with no SEO rules used.
Example 3. But this is not only about authority sites with many contributors. Here is yet another example of a real authority site with a single contributor.
This is about my text which got ranked on Google page 1 within 48 hours after it was published. And believe it or not it was in front of the 3 years old post of Neil Patel.
Do not believe? See the picture on the right. My text is ‘How to stay on Google first page’ and Patel’s text is below my page. Some more details you may see in my blog at Wealthy Affiliate.
Why you have advantage with respect to an authority site?
- One big reason I have already pointed out above: some of them have many users and contributors. No SEO rules are used. You may say that not all authority sites are of that type and that these examples do not apply to you. Indeed, this is dependent on a specific niche, and in the case of my site it works for me very well.
- Another important reason which beginners perhaps do not understand is: ranking is always on the level of a single post or page, regardless of the size of the site.
OK, I know you will now say this is not completely correct, and I agree. There are more than 200 factors that determine ranking. Nevertheless, many of them, and perhaps the most important ones, are those that apply to a single post or page. This cannot be denied.
- As an administrator of a small site you are more flexible and you can be more dynamic than big sites. You can respond much more quickly and this is your advantage.
On the other hand, starting with such an initially small site, but built on good foundations and following SEO rules, your brain-child will grow up in time and you will build an authority site of your own. But this will be a different type of an authority site because it is built on strict rules. No other site will be able to compete with you.
Please leave some comments in the box below. I shall be happy to read them and to answer any question.
If you would like to know how to start an online business and how to build a site, please visit this page where I have described my own first steps.
Back to the subject of this text: here is a great and short YouTube video of Matt Cutts from Google (at that time), who discusses the issue of small sites and the authority sites. Have a look he surely describes this issue better than me. Besides, he is a representative of the most important Internet search company: