Post Comment in WordPress is a tool which adds extra value to your posts. It also gives you a chance to direct visitors to your other post and pages, which then may reduce the bounce rate for this specific post/page, and the way to do this is explained here.
Moreover, you may use post comments to direct visitors to your affiliate links and to further monetize the post or the page.
[Mozart Piano Concerto no 23, 2nd Movement]
In principle, comments are a chance to get engaged with visitors and to present yourself a bit more than what they can find in your usual ‘About me’ page. Do not ever miss to respond to comment. You do not know if the visitor will come again or not, but if (s)he does come again, (s)he will like to see your reply and might be willing to come again. Try not to contradict, at least not rudely. If you disagree with something be polite.
Editing post comment on your site
There may be a number of reasons for you to edit post comments, like:
- To correct grammar mistakes and punctuation.
- To remove or modify inappropriate words.
- To add links to your affiliates.
The first two reasons are obvious, you want your post together with comments to look good, with a proper grammar and a descent language. But you may want to add links as well, and here I described how to do it and where:
1. Adding affiliate links into post comments:
You may use a post comment as an opportunity to further monetize your post or page. See below two examples, the parts of two comments on my post about Bialetti coffee maker:
In both examples the words that are in red are in fact linked to my affiliate. I did not change the text of the comment, I only introduced hyperlinks to the existing phrases. The visitors reading the comment can eventually click on it and make the purchase. So this is not done in an aggressive manner, just a tasteful plain hyperlink in the text.
But this may be controversial, and it is up to you. If you feel uneasy about doing this then focus on what you can do with your reply to a comment. See below about it.
2. Adding affiliate links in your reply
I did similar in my replies, see one example below where again the link goes directly to Amazon:
3. Blog comments SEO – adding internal links in your reply
There are several good reasons to do this:
- Google likes it.
- You will keep your visitors longer on your site, good for the site ranking.
- You will rather effectively reduce bounce rate for your site.
- You can even additionally monetize this if you direct the visitors to some selling page or post.
See here on the right one example from my another site. I had a comment and I was able to help and to make an engaging reply, so the visitor responded and I replied again etc.
What you see here is not the complete conversation. But you may notice that in one of my replies I added links to other pages on my site.
So in this particular case I got several additional comments instead of only one, I also added internal links, and the visitor actually vent to the pages I suggested.
The main point is: you really provide a useful information, and you help the people. In longer terms this might be even more beneficial. This visitor has obviously bookmarked my site, and he will visit it again, he might share it, etc.
Comments as a new content at your post or page
Every time somebody add a comment to your post or page, this is a new content for Google. The same is with your replies. In time, your initially relatively small post/page may grow enormously, and this will increase its ranking.
Here is one example. In my another site, I have a page about Marmolada mountain in Italian Alps. It had around 1200 words. So far I had only one comment, with detailed questions about climbing route over glacier, in total 266 words.
I replied the best I could to help the people, and my reply had almost the same number of words. This all increased the size of my page for 44 percent. And this was a completely new content on my site.
So, this was beneficial from various points of view. Have a look.
New keywords added through post comment
With the new text added through comments you get a great number of possible new keywords and phrases which you may be ranked for.
Yes, you read it correctly: your post or page is ranked by many keywords, not only the one targeted as your single keyword for this particular post/page. This I have described in my another page within this site, so please have a look.
As one obvious example of these extra keywords you may have a look at the picture here on the right. This is from Google Webmaster Tool (see details elsewhere), and it shows various keywords which my post about Mount Fuji, from my another site, is ranked for.
The list is not complete, but you already see that apart from my targeted keyword ‘climbing Mount Fuji’, the post is ranked for various variations of this phrase, and for many other phrases. Many of them appeared in my post through comments. I have blogged about it also at Wealthy Affiliate, you may see the blog here.
It is simply that people search for various (key)words and phrases related to Mount Fuji, and they are directed to my post because these keywords and phrases appear there.
Your comments at somebody’s site
So far this was about post comment at your site. But how to behave when you add a comment at somebody’s site?
Comment URL – adding it or not?
When you enter the comment section at some site, and you want to leave a comment there, you are asked for some data; name, email, site name, url. For this step it is good to bear in mind the following:
a) Regarding the so called back-links strategy, leaving your site’s URL will have no effect whatsoever. Google has accepted nofollow principle and this has also been used within many blog tools, including WordPress. There is a peace of code which tells search engines not to follow the URL which you leave when you make a comment at some site.
b) On the other hand, if you do leave your URL, the visitors of that site might follow it and you might get some extra traffic. So do not hesitate to leave the url.
c) Take care to leave comments (and URLs) only on sites that are relevant to your own site. Otherwise, somebody who follows your link left there, can leave your site immediately after realizing it is in a totally different niche. This can only add to the bounce rate of your site, and this is not what you want.
I hope you find this text about post comment in WordPress useful. Please leave some comments in the box below. You may read more about search engine optimization in the following posts:
- How to improve page rank.
- Long-tail keywords, how they really work
- How To Check Website Keyword Ranking
- What is keyword ranking.
I wish to thank you for visiting my site. As a kind of reward, perhaps you might like to try this – the best keyword research tool on the market.
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