Typically, SEO best practices suggest that each post should target one specific keyword. So what is a post keyword? Keep reading, you will find the answer here.
So this is all about search engine optimization (SEO) and about driving traffic to your site in an organic way. However, if you plan to run ads and create traffic using this method, then focusing on keywords may not be essential. But it cannot harm your posts for sure.
When you focus on a specific keyword and use it appropriately, you are able to show to search engines in a very clear way what your post is about. To get noticed by Google, for a new site this is essential, together with a quality text. This is how you can outrank authority sites.
With some of my informative posts, I was able to outrank even Wikipedia. And in my review posts, I frequently outrank sites like Amazon. Such big authority sites do not follow SEO rules, and this is why you should use SEO as your advantage.
So what is a SEO keyword? The short answer is that this is a phrase that best describes the content of your text. It is in your interest that you make this as obvious as possible, so that search bots do not get confused.
I stress again, this is not necessarily for your readers but for search engines. But it is true, your readers should also be able to understand what you are talking about, this is about a good user experience.
How many keywords should you use in a post?
Every word and phrase in a post is a potential keyword which you can rank for. One post can be ranked through hundreds of keywords and phrases. But, in line of what I already mentioned above, you should always focus on one specific search term (keyword or key-phrase).
There are bloggers who write that you use a few of them. I do not share this view. By doing this you give a mixed signal to search engines about the content of your post.
Of course you can have a number of other keywords used in sub-titles and in the text in general. In fact, sometimes you can not avoid this, but this is normal. Imagine you write a list of best canvas camping tents. So you will have them listed in your table of content if you use it, and also as separate items in the text. So each of the products in the list will be with its name as a potential keyword for ranking.
But your main targeted keyword is ‘best canvas camping tents’. If you want to know how to use such a targeted keyword, keep reading.
How to use a keyword in a blog post?
I shall use this post as an example, it will be easy to follow. So my focused keyword here is ‘what is a post keyword’. Here is the list of places where I use it:
- The keyword is used in the post title.
- It is used in the URL.
- I have used it also in the meta title. If you are not familiar, this is in the background, in my dashboard. If you use plugins like Yoast or All in One SEO, you will know this.
- I use the keyword also in the meta description. This is also in my dashboard, in a box created by the mentioned plugins.
- I use the keyword in the parameters of pictures. More about this you can read in my separate text.
- If this sounds natural, I use the keyword somewhere in the conclusion.
These are all places, you do not need more, this will do. Search engines are clever enough. Note that the items 3 and 4 are about what you suggest to search engines to show in SERPs. But Google frequently ignores what you suggest in the meta description, and it shows snippets generated by Google, based on the search history of a person. So different people can see different snippets simultaneously. Sometimes even meta titles are changed.
What you should not do with keywords is the following.
- Do not write keywords in the text in bold, unless this is completely natural like in the cases when you want to point out something.
- Do not use upper cases for keywords used within the text.
- I have seen some really ridiculous practices like putting the targeted keyword under quotes inside the text or even in the title.
In short, avoid any practice that make your text unnatural. This is easy to remember and to follow as a basic guideline. You want to rank, and this is why you want to apply SEO rules. But you write for people and not for bots. Think about good user experience and do not make your text awkward.
If you want to know how to choose a keyword, please read a bit more in my separate text about long tail keywords and also in the text about what to look for in keywords. Are you familiar with Google Discover SEO? Follow the link to read more.
Let me know if you think I have forgotten to mention something important, no doubt I have, so use the comment box below. Thank you for reading.