What Is Keyword Ranking

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 a word puzzleWhat is keyword ranking is a frequently asked  question and this phrase appears in great numbers in search engines on the Internet. In this text I explain the meaning of the phrase and give some indications on how to rank high on Google.

The question on how to rank high in search engines, or should I say how to rank on Google first page,  is no doubt the main issue for any blogger and Internet marketer.

Here I give a few tips on what keyword ranking is, and how to rank high.

[Mozart – Piano Concerto No. 21 – Andante]


I have two sites built at Wealthy Affiliate, where I have learned everything I know about building sites and starting an online business. One of my sites is on mountains, about climbing, hiking and equipment. This is not so competitive niche as you might guess.

Note, here I want to be kind to myself by using the word competitive instead of a proper word lucrative or profitable. You realize what I mean; if it is not competitive it means there is less traffic, and without a lot of traffic you will not get far in affiliate marketing, or in Internet marketing in general.

But you know, mountains are my weakness and I like writing and even more thinking about them (when I am not enjoying climbing them of course).  On the other hand, at Wealthy Affiliate they were teaching us (and they provide excellent courses, take my word for this, some of them are free, check here if you do not believe) that any niche can be profitable.

Fine, I took this as a fact and built the mentioned site on mountains, see more about it below. And in my other site, which you are visiting right now, I describe what I have learned in the process. Hence this page which you are reading.


1. So what is keyword ranking really?

You can put it this way: you may have a great text on any issue, it may be the best in fact, but it will remain ‘dead words on paper’ unless people read it. Well, you may ask, who is using paper any longer?’ But this is just a saying in my native tongue, which is not English as you may have realized so far, unfortunately.

And what people read? They read what they want, and they look for it on the Internet by typing in some words or phrases. This is where you must step in, and what you must bear in mind.

In short, here are some prerequisites:

  1. You must be aware of the fact what people are looking for. In other words you must have a proper tool to find out this crucial information.
  2. You have to possess a descent knowledge about the subject if you want to write about it. If you don’t, then you have to do some research about it.
  3. You must know some basic rules on how to present the matter to the audience (what a great word audience, one would think about a lecture hall or something of the kind, but in fact it is a big part of the population on the Earth, potentially billions of people). When I say rules, I mean in fact rules on how to present it at Google and other search engines.
  4. Ideally, you will be English-native and not like me (OK, you may ignore this item, but I am almost serious about it).

As you see, there are not so many items in the list above, but one could indeed add some more. I am going to describe these items in more detail below.

But hey, how about keyword ranking? OK, if you cannot wait. People search by typing some words or phrases in the well-known Google search tab. As a result they get (sometimes endless) lists of Internet sites where their desired word or phrase are mentioned. You know how it is, everybody knows, we all search on the ‘collective mind’ called the Internet.

Now, who has time to go through all what Google gives you as an outcome of the search. Typically, we shall check what is on the first page, second, even third (usually 10 links on each).

Now, some of you will continue going through pages, but majority will not. The keyword here is majority. So this is it, you want your page or post to be in those first 10 on the first page of Google (how great this sounds for every marketer!).

That is keyword ranking: (dream of) being on Google first page, so to speak. This means that majority of those who search for your keyword will see it, you will have traffic, you have chance to do something with it, to help people, and if possible to help yourself in the process.


2. A bit more about why you want to be on Google first page

Here are a few graphs which will show you more quantitatively why you want and need to be on Google first page. They follow from Chitika research and you may read about it also in this excellent post. See first this table below:

 traffic share of top 10 positions on Google

As you see, if you are on the position 1 on Google first page, you will get almost 1/3 of all the traffic for the given keyword. The full report you may download here.

If you would continue to position 15 on Google (which means you are in the middle of the Google second page, so still rather high from any point of view), you will see that it yields only 0.4% of all traffic.  And then imagine you are somewhere far below, on page 5, 6 etc. This becomes simply hopeless, and you do not want to be there!

Here is another graph they provided, showing a staggering result of the traffic coming to the Google first page, no less than 91.5 percent!

Just my thinking- pie chart percentage of Google traffic

I believe these numbers show very convincingly why you want to be ranked as high as possible.


3. How to rank on Google first page

To answer this question, it is enough to have yet another look on the list given in the previous section. But let me say a bit more. At Wealthy Affiliate I use Keyword Tool.

Yes, I put link here because I think you should have a look into that separate page where I have described the tool. It works great for me. Empty words, I know; ‘It works great for me’ means nothing for you. So let me demonstrate it by some facts.

My site about mountains, in the moment when I am writing this page, contains 61 pages and posts. And, believe it or not, 43 percents of them are on Google first page, several in fact on position 1 on the first page. Also 11 of them are on Google second page. This I described within the page on Keyword Tool.

1. This partly explains the item 1 from the previous section, the need for a keyword tool. I am using a good tool, but there is even a better one, this is Jaaxy (see a YouTube video below). However, it is not free. Nevertheless, have a look if you wish, this is the ultimate tool for keyword research. You will need it if you are serious in your online business plans.

2. As for the item 2, I possess some knowledge about mountains, about Alps in particular, and I have an endless enthusiasm for this subject. So this surely helped in good ranking of my pages and posts. This will help to you too; I mean your own enthusiasm for your own  subject.

So choose something which you are passionate about. Remember, you will have to work hard, to make posts and pages at least once per week. So this will not work unless you a) have some knowledge about the niche, and b) enjoy writing about it.

3. As for the item 3 mentioned above, knowledge of some basic rules, well this I have learned in the place mentioned previously. I have made a list of some essential basic rules that helped me achieving such a ranking, and you may read more about it in this separate page within the site. There, I write a lot about keywords and what to do with them, but there is much more to it in the mentioned text.


4. Long Tail Keywords

A dyno with long tailYou must have heard about this. The term is also known as ‘low hanging fruit’. In simple terms, this is a phrase you should use to get more easily to the dream point (Google first page of course).

Why this is a good strategy you may see from the title of this section.  I checked for the phrase ‘long tail keywords’ in my Keyword Tool at Wealthy Affiliate, and got the following result: searches 537, traffic  92, competition 387.

Regarding the exact meaning of these terms, please see in the indicated page. The most worrying part is the competition, which means that you will have about 39 pages on Google full of sites where this particular phrase has been discussed.

Your own post or page may end up anywhere there, so you may be lucky if you get in the upper half. Obviously, it is hard to get to Google first page with this keyword.

But I have searched also by using the following phrases: how to find long tail keywords’ (the result is: searches 82, traffic 14, competition 216), and how to use long tail keywords’ (with the corresponding numbers: 32,  6,  140). So you see, the latter looks much better, only 14 pages on Google with this phrase.

The chances are thus much better to have a good ranking if I use this particular keyword. And you will notice also that this phrase still contains the starting phrase ‘long tail keywords’. This is very important, see the next paragraph.

caterlippar principleIn my another page, I have described details on how long tail keywords really work. Repeating it here would not make much sense.

So in two sentences only: the long tail keyword (like how to use long tail keywords’) is particularly essential in initial stages after you publish your article. At later stages, the core keyword (‘long tail keywords’ phrase in this particular case) is expected to take a more important role.

They work together on pull-and-push principle, like a train with two engines, the front one and the rear one, or if you wish, similar to the movement of a caterpillar: front legs move the body then the back legs, and so on, see the picture above, a very similar principle.

Long Tail Keywords Tools

If you have no idea how to find long tail keywords, I suggest you try with ubersuggest.org, or try in Google what is known as ‘alphabet soup technique‘. You may have a look into YouTube video given below, where this technique is described. I use the mentioned Keyword Toll at Wealthy Affiliate.

But quite generally you will see that most frequent long tail keywords are those that begin with:

  • how to
  • what is
  • where to
  • why to
  • which is
  • is it
  • best way to

As an example of the first type, I used ‘how to improve page rank‘ in one of my texts here in the site.  So the full phrase is the long tail keyword, but I have also ‘improve page rank’ as a short tail keyword, and ‘page rank’ as the core keyword.

Remember, your post or page will be ranked for many words. So I shall be ranked for all three of these, and for many more. Of course, in the beginning my long tail keyword will play the crucial role for ranking. You have noticed that even the title of this page begins with one of these words, “what is…”.


5. How to use long tail keyword

Just my thinking-- a mouse with long tailI have seen question being asked on the Internet ‘what to do with keywords’. Details about it I gave in my another post. Here just a few tips:

  • You will build your text bearing in mind the chosen keyword.
  • Use the keyword in the title, in the first paragraph, in the URL, in the meta-title and in meta-description. The latter two are in the SEO part in the WordPress text editor.
  • Use the keyword in the Alt Tab for pictures, with some extras of course. For example, in the picture of caterpillar given here, I used the keyword for this post plus I added ‘caterpillar motion principle’.
  • Much more about it you will find in this text.

Always remember that your post or page is ranked for many words and phrases. So make your text reach with synonyms, and avoid repeating the keyword throughout the text. You will notice that I do not repeat my keyword ‘What Is Keyword Ranking’ too much in the text.

But I do have some other phrases which will help my ranking in Google. Just have a look into titles of my sections and subsections above.


So to summarize, when you i) choose a particular topic to write about, try to ii) formulate an appropriate keyword (do you notice the order of actions?) which would best describe your text, bearing in mind what is searched in Google related to this particular topic.

I stress the order of steps because of the following: you do not write for the keyword, you write for the audience in order to provide useful information. The keyword is only the tool which will allow the audience to easily find your article on the Internet.  Next, iii) you apply the rules for good ranking, and you are on the track to top positions in search engines.

But above all, do your job properly, provide a good information for your visitors. Yes, this article is about keywords, but I want to stress make to proper articles, Google likes longer text with a lot of relevant information, and so do visitors of your site. This one which you are reading now contains 2415 words. I did not make it so long on purpose, it just ‘came out of my pen’ naturally.

I hope with this text I was able to describe the essence of keywords and to provide an answer on question what is keyword ranking. Hopefully you have enjoyed reading it, and if so please leave some comments in the box below, I shall be happy to read them and to answer any question you might have.

A bit more on SEO technics you may read here:

 


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68 comments

  1. I am just starting out creating my website. I feel that I am writing quality posts as I have an eye for detail. But I want to make sure that my posts are indeed been searched for and read. You are right when you say you need a decent knowledge of your subject. That’s why I went with my interest. And also it helps me write with passion.

    I try to create titles that have long keywords, but you give me some more examples that I can use. So thank you.

    1. Most welcome Owain. You are right about the passion, without it there is no true progress. People can feel it and they know when you write with passion. Otherwise all is sterile boring, people will not stay on such a post. All the best to you.

  2. This article is absolutely amazing and filled with great content. Thanks for the info about how to use long tail keyword too, that will be especially helpful for me. I am newer to building my online business and actually bookmarked this to be able to come back to it when I need to.

  3. This is a good post with lot’s of tips.
    Keyword searches and ranking is an area a;most everyone needs help with.
    You have dealt with this in a comprehensive manner. I could almost call it ‘keyword for dummies’.
    I have bookmarked this for another future view as there’s so much to assimilate in one go.
    Welldone.
    Kav

  4. Hi Jovo, great post! I am a Internet marketer myself and I commend you for the content you provide on your site. I will certainly bookmark it and recommend it to anybody who wants start out in this business. It is clear, concise and keeps the focus on what really matters: your reader. I just loved it when you talked about the order of things and that you are writing for an audience and for “long-tail-key words.” Wishing you continued success. Best, Adam

  5. Hi its Alexey – Very good post about keyword ranking. I read it all and actually learned some good tips on how to rank my content better. I also liked the bar with the music – its really cool to read together with mozart and his piano concerto 🙂
    Yout statistics on google rankings really gave me a clear goal – to be on the first page !
    Thanks for sharing wonderful info.

  6. Hi Jovo,
    You have created this great article informing how important ranking keywords are for your online business. In addition, you have explained different aspects of what to do in order to be ranked on page 1. You also brought a very informative topic talking about long tail keywords, which thanks to your article I truly understand the importance it has for ranking and traffic.
    Thank you!
    Yours Truly,
    Carlton

    1. Thank you Carlton, I invested a lot of my energy in keyword ranking. So what you read in the article is my understanding of this key issue. I apply this to my sites and I have around 50 posts and pages in my two sites ranked on the top page of Google.

  7. Great comprehensive and helpful article on what is keyword ranking. You pointed out a lot of valuable information for everyone who is interested ranking in google and driving traffic through that particular and most popular search engine. I’ve personally seen how much the top-3 ranking sets itself apart from the whole first page. But also if you have a really high volume keyword you can get quite nice traffic even from the second page. Thanks a lot for writing this out and educating people on this subject. I got lot out from this 🙂

    1. Hi Jesse, thank you for the comment and for the kind words. It is hard to get to the second page with a high volume keyword but you are certainly right.

  8. Hi, Jovo!

    I liked your article about keywords and I think I understand them better now. You have written it very natural even if you native language isn´t English. I do need all the help I can get to know how to find good keywords for my content.
    Thank you for this and the work you done.

    Elma/

  9. I believe this is the first site I have ever visited that is authored by a theoretical physicist. Impressive!
    And as such I am sure research on a topic is something that you realize is very important. I can see that in your topics. Most people don’t delve into research as much as they should. Thank you for doing a lot of it for us.
    I had never heard of “long tail keywords”. I find the subject very thought provoking. I guess it’s time I do a little research myself.
    Please keep up the great work!
    TERRY

  10. Getting onto the first page of Google can take some time and effort initially, but it is well worth it. Over time, as your website gets bigger and filled with more and more useful content, it gets easier to rank on the first page of Google.

    It is definitely all about those low competition keywords. Even if each keyword doesn’t get many searches, over time it all adds up. If you keep writing content for the low competition keywords, eventually you will be getting a steady stream of targeted traffic.

    This is definitely a great approach for someone who has some time to spare but doesn’t have any money to invest. It’s all about being consistent. Regularly writing great content for low competition keywords will bring in the traffic eventually.

    1. Hi Marcus, I have nothing to add really, what you say is completely correct. People forget sometimes that a post or page is ranked for many different keywords, apart from the targeted one. So this all adds up and can bring a decent traffic even if the estimated targeted keyword traffic is low. Thank you for the comment.

  11. Hi Jovo,
    This is a great article about keywords and I can’t read enough about this topic so thanks very much…you have simplified the process very well and write very clearly. I love your caterpillar analogy.
    I like that you explained how a lot of the long tail keyword phrases begin as that’s helpful to know. My niche is one of the competitive ones so I need every advantage I can get.
    All the best,
    Alison

    1. Thank you Alison, great to read your comment. I have seen this principle working in some of my posts, so indeed it is like a caterpillar or a train with two engines. I am happy that you find it useful.

  12. Thanks for a most thorough article on this always hot topic for bloggers, Amazon sellers, and YouTube marketers (just to name a few users of keywords)!

    Yes a bunch of the points this excellent keyword article contains above also apply to other segments of this online marketing world I have thrust myself into I am finding.

    Regarding your comment on the Jaaxy tool, yes, it is effective I found, but I had already bought an annual subscription to another good tool, so I will stick with that for at least a year. But your point is spot on…

    Some of the other tips are good to get a start (i.e. the alphabet soup tip), but in reality you need to have some kind of tool like Jaaxy or similar to really drill down on what to use and how to phrase the leywords to get the most bang for the buck!

    Appreciate all the hard work you put in on this post, and think it will help gobs of people over time! Best of luck!

    1. Hi Dave, it is indeed a great pleasure to read such a comment on my text. Many thanks for reading it and for commenting on it. You are right about alphabet soup, it is only to get some ideas about keywords, an additional tool is needed indeed to be sure about traffic and competition. I use Keyword Tool at Wealthy Affiliate on daily basis. Very reliable and with features similar to Jaaxy. Many thanks again.

  13. Jovo, I agree with everything that you’ve said on this page about getting ranked on first page of Google. This article is definitely a read for new bloggers or internet marketers trying to rank on the first or second page. Before I even stumbled across this article I did all of the things you outlined on how to use long tail keywords. Two to three weeks later, I now have 5 posts that are ranked on the first page of Google with one of them being the first on page 1 and this is from the help of Jaaxy. I am only 3 months in to designing websites and I will continue to use this method because it works. This is a great article Jovo. Hopefully everyone that needs help will come across this page.

  14. Hi Jovo –

    I have a WA membership and started back in January. I wanted to mention the great training and community at WA as well as the tools.

    Your article here is a perfect example of the community and training that is part of WA.

    Just when I thought I had Keywords solidly tucked away under my belt I read your article. Seems I have some more learning to do.

    I find it interesting that you use some other keywords in your article, specifically as headings. I’d always stuck to one per article. My next article will definitely be more keyword specific – of course written naturally and in my style.

    Due to an accident I’ve not gotten nearly as far along in the WA training as I’d like to have. I do have a question that would benefit myself and maybe others as well –

    Your keyword article is written and geared toward Google and Google can certainly boast the most searches. However what about Yahoo, Bing and so on? Do all the same criteria and rules apply with search engines other than Google or are they search engine specific?

    Thanks!

    -eric

    1. Hi Eric, it is really a pleasure to read such a comment so thank you. Yes I am a part of Wealthy Affiliate community and I have built and hosted my two sites there. Regarding your question, yes I am mainly focused on Google because this is the biggest player here. But I do not expect big differences on another search engines with respect to keyword techniques, so when I say ‘Google’ it could be understood simply as ‘search engine’.

  15. I am working right now on aligning keywords to my websites. I started out just writing and putting in my keywords based on what I thought and not on any research. Now that I have done some of my own research through Jaaxy (a wonderful resource!) and read your article, I have a better idea of how to use keywords to maximize my presence and get to page 1. I still plan to write from the heart and then find the low hanging fruit keywords to match. I believe that I can do that – write what I want and still find low hanging fruit. I guess we will see!

    Nice post, nice site. Keep up the good work!

    1. Hi Maura, great to read your comment. If you have Jaaxy then you are a step ahead of anybody. Indeed write from the hart and with such a tool you cannot fail. As for so called low hanging fruits, or long tail keywords perhaps you might like to see my another page where I explained the mechanism of how such keywords really work. Thank you for the comment.

  16. Wow Jovo,

    This was quite a read for me. I felt sometimes I have read these things for the first time. You really caught me with your article.

    I am still new to online marketing and the importance of keywords to get a higher Google Ranking really is important when you want to succeed in your business.

    I too play around with phrases and words to see how many have the same of what I have on my mind. It is actually fun when you once get the hang of it.

    Your article certainly got me rolling that I am on the right path and I also learned something new too.

    Thank you for that 🙂

    Sylvia

    1. Hi Sylvia, very kind words from you. There is a lot of science behind keyword technique, it has to do with psychology and with human physiology as well. We are learning all the time. Thank you again.

  17. Hey there,
    very interesting article.
    Now I can understand much more better why is it so important to get ranked on the first page of google rather the 2nd or 3rd page, most of the traffic is always coming from the first page.
    But, and there is a big but,
    there is one thing that I absolutely disagree with, and it’s the next phrase : Ideally, you will be native-English.
    And you wrote that you are very serious about it and that unfortunately you are not a native-English speaker.
    I don’t think think that it’s disadvantage being a non-native-english speaker from the very simple reason that:
    a.You can create content in your own language
    b.when you are not native speaker, you have to learn all the English rules one by one and then you become much more better in writing than a native-English speaker.
    Don’t you think so?
    Anyway, I don’t see it as something that horrible.
    Thanks,
    Roy.

    1. Hi Roysht, thank you for your thoughts. In fact I said I was ‘almost’ serious, and not ‘very’ serious about native English. It was more a sort of a joke on my own account. Though, indeed I was almost serious because I feel disadvantaged a bit, but I am still doing fine with what I have of English in me.

  18. What a wealth of information in this article. I even picked up a few tid bits that I will be incorporating into my site.

    It’s always good to be reminded of some of the things you should be using, but sometimes you get going so fast on something that you drop the ball on other things.
    Keyword ranking is really important so I will be taking a closer look at mine.

    1. Hi Debra, many thanks for reading my text. Indeed keyword ranking is something one must bear in mind. Having a good text is not enough.

  19. Hahah I love how you started your post with the keyword. That was creative and a great start to the actual post! The added Mozart was awesome and really enjoyed listening to this as I began to read. There is really nothing like being able to rank on the first page of Google. I have used Jaaxy myself and can vouch for how effective its been in successfully leveraging some of my keywords to the top 🙂

    1. Thank you Pete for the comment and in particular that you liked my choice of music. So you are in the category of privileged, those who use Jaaxy. I can imagine what you are saying, this is the best tool indeed.

  20. Thanks – this explained a lot to me!
    I never realized the difference between the first few pages of Google – but when I think about it I can’t remember the last time I searched back as far as the third page!
    I also see you mentioned chitika – I use them as an alternative to Adsense…do you use them yourself?

  21. Great job on laying out the core elements of key word ranking. It’s very important for people to realize that keyword “stuffing” has gone the way of the dinosaur!

    You give great advice and practical experience in relating to this topic. It’s not everyday you find someone that gives away some of the greatest tricks of the trade (ie. using core keywords inside of long tail keywords!)

    It just takes a little time and work to get the backbone of a good post started. With the right keyword tool, you can cut that time in half.

    I highly recommend the keyword tool reviewed in this post! I’ve tried many, but in the end I now use Jaaxy everyday in my own keyword research and wouldn’t trade it for anything!

    Great info here!

  22. As I have discovered myself recently, ranking well in Google is about having great content written for a very low competition keyword. Recently I was able to get number 1 on Google for a keyword within less than a week. That’s amazing! The trick was that it was super low competition. The down side to this is that it unfortunately means that there is not a lot of traffic for that particular keyword, but the trick is to write content for lots of these types of keywords, and then over time you can build up a steady stream of quality traffic from Google.

    How are you getting on with using Jaaxy? I’ve not used it myself yet, but I’ve heard it is very good.

    Anyway, keep up the great work!

    Marcus.

    1. Hi Marcus, thank you for the comment. You are right about the traffic related to long tail keywords. For a good and efficient keyword ranking it is good to choose the long tail keyword which also contains the core-keyword which will rank good and add to the traffic. I described it in my page on long tail keywords, you may have a look.

      As for Jaaxy, this is the best tool of course. I have been using it, but not too much. My main tool is Keyword Tool at Wealthy Affiliate.

  23. Thanks for sharing how you have achieved page 1 rankings on Google….. it’s very helpful to know the techniques you used and also, I very much enjoyed the music you provided while I read your informative article.

  24. Hi Jovo. Thank you for the great article. I too am a member of Wealthy Affiliate and agree with everything you said. I particularly appreciate your description and definitions of long tail keywords, short tail keywords, and core keywords. I had a vague notion of the distinction between them but your article brought it into complete clarity. Thanks.

  25. The biggest problem I use to have was Keyword research. I had stayed weeks trying to get this part of my business off the ground. I failed miserably many times. If I was told about Jaaxy and the proper way for finding a keyword like the way you display in this article, my business would have been far advance.

    I am going to bookmark this blog and shared it all who are having a problem with keyword research. Thank you for this valuable information, and if there is anything you wish to add to make my understanding even better, please do.

    1. Hi Bishop, thanks for visiting my site and for the comment. It is really great to realize that you find it useful. Jaaxy is definitely the best tool on the market. If you are using it, your success in Google ranking is practically guaranteed. I am just in the process of writing yet another text related to the keywords issue. I might let you know when it is available online.

  26. What an awesome addition to a lengthy, informative read! I talk about the Mozart piece. I just had to listen to it until the end.

    Thanks for this – it’s actually just what I was searching for. The more I read on keyword ranking the better at it I’m getting.

    I’m also a member of Wealthy Affiliate (strange that we should meet here!) but yes, the tools and support at that place is second to none. One of the best training/support tools I have ever came across. Value for the money ten fold!

    1. Hi Raymond, great to read your comment. Thank you for visiting my site. And I am happy that Mozart was just appropriate with my text. I do agree about everything you write about Wealthy Affiliate. I am more than happy with all support I have there, in fact I described it in my another post.

  27. Well thank you for an exhaustive and thorough page on keywords and ranking! I most certainly got the gist of it now. I will most certainly read your other pages on the matter as well, you obviously have great knowledge of this!
    This site you you refer to a lot, Weathy Affiliate, is it costly if you want to upgrade from your free account?

  28. This is quality information on how to do keywords research and how to get ranked on the first page of Google very fast.
    But what I will like to know is this,how long does it take to get ranked on the first page of Google following this strategy?
    Also,if I get unto the first page of Google for a particular keyword, will I be there forever?

    1. Hi Fidel, thank you for the comment. Regarding your questions. First how long does it take to get to first page of Google; it depends on the topic and the keyword. You may find something with very little traffic and without competition and get to the first page of Google within days. But for realistic situations speak about weeks. For more competitive niches you should be prepared to wait for a couple of months. Second, you will have to keep it fresh, for example through comments and replies. Nothing stays on the top forever.

  29. Understanding keywords and how to use them is quite an art in itself. But this article sums it all up quite nicely.

    I use Ubersuggest like yourself and not only does that give you endless keyword choices, but it opens up many ideas for my articles that I had never even thought about.

    I’ve had quite a few articles rank now, simply by having a good keyword in the title and first paragraph of my.

    Thanks for this great article, I’m sure it will help many people in their quest for getting their blogs noticed.

    1. Thank you Jay, you obviously understand the importance of the keywords and you use them properly. Great to read your comment. Indeed Ubersuggest is a great tool as you rightly write. Best luck.

  30. Hello Jovo,

    I am a triathlete/coach/fitness instructor and just recently started the process of putting my business online. You give a great account of the important and processes of keywords….very helpful to me in just starting out!

    Like many, I did think about the importance of being highly ranked in Google (first page) or how to do it….tend to just put the site up and assume the whole world is going to see it. Thank you again!

    Bruce

    PS Also enjoy the mountains!

    1. Hi Bruce, thanks for the comment. I would start from your PS, I appreciate it, mountains are my weakness. Yes please do pay attention to keywords, this is the way to high positions in Google. There is a whole science behind this issue, so it cannot be ignored.

  31. I have really enjoyed this, i have read about keywords in different places but to me it was not so well explained, in a simple easy to understand way like you do here.
    Thanks so much.

  32. Thank you very much for detailing the difference between long tail, short tail and core keywords. This really help me to understand more about keywords. However I have one question. How many keywords or keyword phrase should I start with if I am creating a new site?

    Currently I just started to build a website to share on the various opportunities for the unemployed. I am using keyword such as “opportunity for the unemployed” and “free training for the unemployed”. Are these sufficient or should I add more keywords? Hope you can advice.

    1. Hi Florence, thanks for reading my text and for the comment. To your question: you always focus on a single keyword for one post or page. This is what you will use in URL, meta-title etc. But you may make your text richer by adding synonyms and other appropriate phrases. I described this in my page about ranking.

  33. Hi
    Im a writer but my blogs dont rank in google or any site.A friend told me to use keywords to rank, i was like “what are keywords? that’s how i got to your page.
    I must admit after reading your post i now know why im not ranking.
    You have explained everything so well.Thanks so much will use your tips, use key words and see if i can start ranking.

    1. Hi Roamy, thanks for reading my text and for the comment. So you say you experience difficulties in ranking. Please do apply some of the rules I described in this page and in particular have a look into this page about ranking. I am sure it will help you. It worked great for me, as I explained in the text.

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