What is keyword ranking is a frequently asked question and this phrase appears in great numbers in search engines on the Internet. In this text I explain the meaning of the phrase and give some indications on how to rank high on Google.
The question on how to rank high in search engines, or should I say how to rank on Google first page, is no doubt the main issue for any blogger and Internet marketer.
Here I give a few tips on what keyword ranking is, and how to rank high.
[Mozart – Piano Concerto No. 21 – Andante]
I have two sites built at Wealthy Affiliate, where I have learned everything I know about building sites and starting an online business. One of my sites is on mountains, about climbing, hiking and equipment. This is not so competitive niche as you might guess.
Note, here I want to be kind to myself by using the word competitive instead of a proper word lucrative or profitable. You realize what I mean; if it is not competitive it means there is less traffic, and without a lot of traffic you will not get far in affiliate marketing, or in Internet marketing in general.
But you know, mountains are my weakness and I like writing and even more thinking about them (when I am not enjoying climbing them of course). On the other hand, at Wealthy Affiliate they were teaching us (and they provide excellent courses, take my word for this, some of them are free, check here if you do not believe) that any niche can be profitable.
Fine, I took this as a fact and built the mentioned site on mountains, see more about it below. And in my other site, which you are visiting right now, I describe what I have learned in the process. Hence this page which you are reading.
1. So what is keyword ranking really?
You can put it this way: you may have a great text on any issue, it may be the best in fact, but it will remain ‘dead words on paper’ unless people read it. Well, you may ask, who is using paper any longer?’ But this is just a saying in my native tongue, which is not English as you may have realized so far, unfortunately.
And what people read? They read what they want, and they look for it on the Internet by typing in some words or phrases. This is where you must step in, and what you must bear in mind.
In short, here are some prerequisites:
- You must be aware of the fact what people are looking for. In other words you must have a proper tool to find out this crucial information.
- You have to possess a descent knowledge about the subject if you want to write about it. If you don’t, then you have to do some research about it.
- You must know some basic rules on how to present the matter to the audience (what a great word audience, one would think about a lecture hall or something of the kind, but in fact it is a big part of the population on the Earth, potentially billions of people). When I say rules, I mean in fact rules on how to present it at Google and other search engines.
- Ideally, you will be English-native and not like me (OK, you may ignore this item, but I am almost serious about it).
As you see, there are not so many items in the list above, but one could indeed add some more. I am going to describe these items in more detail below.
But hey, how about keyword ranking? OK, if you cannot wait. People search by typing some words or phrases in the well-known Google search tab. As a result they get (sometimes endless) lists of Internet sites where their desired word or phrase are mentioned. You know how it is, everybody knows, we all search on the ‘collective mind’ called the Internet.
Now, who has time to go through all what Google gives you as an outcome of the search. Typically, we shall check what is on the first page, second, even third (usually 10 links on each).
Now, some of you will continue going through pages, but majority will not. The keyword here is majority. So this is it, you want your page or post to be in those first 10 on the first page of Google (how great this sounds for every marketer!).
That is keyword ranking: (dream of) being on Google first page, so to speak. This means that majority of those who search for your keyword will see it, you will have traffic, you have chance to do something with it, to help people, and if possible to help yourself in the process.
2. A bit more about why you want to be on Google first page
Here are a few graphs which will show you more quantitatively why you want and need to be on Google first page. They follow from Chitika research and you may read about it also in this excellent post. See first this table below:
As you see, if you are on the position 1 on Google first page, you will get almost 1/3 of all the traffic for the given keyword. The full report you may download here.
If you would continue to position 15 on Google (which means you are in the middle of the Google second page, so still rather high from any point of view), you will see that it yields only 0.4% of all traffic. And then imagine you are somewhere far below, on page 5, 6 etc. This becomes simply hopeless, and you do not want to be there!
Here is another graph they provided, showing a staggering result of the traffic coming to the Google first page, no less than 91.5 percent!
I believe these numbers show very convincingly why you want to be ranked as high as possible.
3. How to rank on Google first page
To answer this question, it is enough to have yet another look on the list given in the previous section. But let me say a bit more. At Wealthy Affiliate I use Keyword Tool.
Yes, I put link here because I think you should have a look into that separate page where I have described the tool. It works great for me. Empty words, I know; ‘It works great for me’ means nothing for you. So let me demonstrate it by some facts.
My site about mountains, in the moment when I am writing this page, contains 61 pages and posts. And, believe it or not, 43 percents of them are on Google first page, several in fact on position 1 on the first page. Also 11 of them are on Google second page. This I described within the page on Keyword Tool.
1. This partly explains the item 1 from the previous section, the need for a keyword tool. I am using a good tool, but there is even a better one, this is Jaaxy (see a YouTube video below). However, it is not free. Nevertheless, have a look if you wish, this is the ultimate tool for keyword research. You will need it if you are serious in your online business plans.
2. As for the item 2, I possess some knowledge about mountains, about Alps in particular, and I have an endless enthusiasm for this subject. So this surely helped in good ranking of my pages and posts. This will help to you too; I mean your own enthusiasm for your own subject.
So choose something which you are passionate about. Remember, you will have to work hard, to make posts and pages at least once per week. So this will not work unless you a) have some knowledge about the niche, and b) enjoy writing about it.
3. As for the item 3 mentioned above, knowledge of some basic rules, well this I have learned in the place mentioned previously. I have made a list of some essential basic rules that helped me achieving such a ranking, and you may read more about it in this separate page within the site. There, I write a lot about keywords and what to do with them, but there is much more to it in the mentioned text.
4. Long Tail Keywords
You must have heard about this. The term is also known as ‘low hanging fruit’. In simple terms, this is a phrase you should use to get more easily to the dream point (Google first page of course).
Why this is a good strategy you may see from the title of this section. I checked for the phrase ‘long tail keywords’ in my Keyword Tool at Wealthy Affiliate, and got the following result: searches 537, traffic 92, competition 387.
Regarding the exact meaning of these terms, please see in the indicated page. The most worrying part is the competition, which means that you will have about 39 pages on Google full of sites where this particular phrase has been discussed.
Your own post or page may end up anywhere there, so you may be lucky if you get in the upper half. Obviously, it is hard to get to Google first page with this keyword.
But I have searched also by using the following phrases: ‘how to find long tail keywords’ (the result is: searches 82, traffic 14, competition 216), and ‘how to use long tail keywords’ (with the corresponding numbers: 32, 6, 140). So you see, the latter looks much better, only 14 pages on Google with this phrase.
The chances are thus much better to have a good ranking if I use this particular keyword. And you will notice also that this phrase still contains the starting phrase ‘long tail keywords’. This is very important, see the next paragraph.
In my another page, I have described details on how long tail keywords really work. Repeating it here would not make much sense.
So in two sentences only: the long tail keyword (like ‘how to use long tail keywords’) is particularly essential in initial stages after you publish your article. At later stages, the core keyword (‘long tail keywords’ phrase in this particular case) is expected to take a more important role.
They work together on pull-and-push principle, like a train with two engines, the front one and the rear one, or if you wish, similar to the movement of a caterpillar: front legs move the body then the back legs, and so on, see the picture above, a very similar principle.
Long Tail Keywords Tools
If you have no idea how to find long tail keywords, I suggest you try with ubersuggest.org, or try in Google what is known as ‘alphabet soup technique‘. You may have a look into YouTube video given below, where this technique is described. I use the mentioned Keyword Toll at Wealthy Affiliate.
But quite generally you will see that most frequent long tail keywords are those that begin with:
- how to…
- what is …
- where to …
- why to …
- which is …
- is it …
- best way to …
As an example of the first type, I used ‘how to improve page rank‘ in one of my texts here in the site. So the full phrase is the long tail keyword, but I have also ‘improve page rank’ as a short tail keyword, and ‘page rank’ as the core keyword.
Remember, your post or page will be ranked for many words. So I shall be ranked for all three of these, and for many more. Of course, in the beginning my long tail keyword will play the crucial role for ranking. You have noticed that even the title of this page begins with one of these words, “what is…”.
5. How to use long tail keyword
I have seen question being asked on the Internet ‘what to do with keywords’. Details about it I gave in my another post. Here just a few tips:
- You will build your text bearing in mind the chosen keyword.
- Use the keyword in the title, in the first paragraph, in the URL, in the meta-title and in meta-description. The latter two are in the SEO part in the WordPress text editor.
- Use the keyword in the Alt Tab for pictures, with some extras of course. For example, in the picture of caterpillar given here, I used the keyword for this post plus I added ‘caterpillar motion principle’.
- Much more about it you will find in this text.
Always remember that your post or page is ranked for many words and phrases. So make your text reach with synonyms, and avoid repeating the keyword throughout the text. You will notice that I do not repeat my keyword ‘What Is Keyword Ranking’ too much in the text.
But I do have some other phrases which will help my ranking in Google. Just have a look into titles of my sections and subsections above.
So to summarize, when you i) choose a particular topic to write about, try to ii) formulate an appropriate keyword (do you notice the order of actions?) which would best describe your text, bearing in mind what is searched in Google related to this particular topic.
I stress the order of steps because of the following: you do not write for the keyword, you write for the audience in order to provide useful information. The keyword is only the tool which will allow the audience to easily find your article on the Internet. Next, iii) you apply the rules for good ranking, and you are on the track to top positions in search engines.
But above all, do your job properly, provide a good information for your visitors. Yes, this article is about keywords, but I want to stress make to proper articles, Google likes longer text with a lot of relevant information, and so do visitors of your site. This one which you are reading now contains 2415 words. I did not make it so long on purpose, it just ‘came out of my pen’ naturally.
I hope with this text I was able to describe the essence of keywords and to provide an answer on question what is keyword ranking. Hopefully you have enjoyed reading it, and if so please leave some comments in the box below, I shall be happy to read them and to answer any question you might have.
A bit more on SEO technics you may read here:
- how to improve page rank
- how to benefit from post comments
- on long tail keywords
- on Wealthy Affiliate
- how to check website keyword ranking.