What to Look for in Keywords for a Post


It is a common wisdom that each post in a blog or site should target a specific keyword. So what to look for in keywords for a post or a website? Here are some thoughts, so keep reading.

I shall not write again about keywords in general, you have this in my separate text. I have also discussed some other related issue in my text about conversion benefits of long tail keywords. So here I shall focus on some parameters related to competition, traffic, and such things. This may help a lot if you are focused on organic traffic and search engine optimization.

Quite generally, your text may be focused on:

  1. Commercial intent keywords or you can describe them also as buyer intent keywords.
  2. Informational keywords.

In other words, related to the first group above, this can be about product reviews. Here you can have individual products reviews or some lists posts or buying guides of the type “best XY of 2022” or anything similar.

The second group are texts of the type “how to XY”, “why is XY better than Z”, “what is XY” etc. You can build complete sites of this type and generate income without selling anything, I mean through ads only. In fact, the post which you are reading here is this type of informational post.

But no matter what kind of texts you write, if you do not rank, it is unlikely you will be able to generate organic traffic. So to increase you chances, it is essential to have a good keyword tool. I am lucky to have such a tool, it is called Jaaxy, and it is included in my premium membership at my site hosting platform.

So how do I choose keywords for SEO?

I guess it is best to take the title of this post and to understand how and why I have decided to use it as it is. In fact this is a reasonable keyword (or more precisely key-phrase)  ‘what to look for in keywords’. See what Jaaxy gives me for this phrase:

The keyword used in the title of this post.
The keyword used in the title of this post.

Let me explain the meaning of the numbers in the picture.

  • Avg: This is the average number of searches that this phrase has per month. In this particular case it is 96, and this is not bad.
  • Traffic: This is expected monthly number of visits to your site if the post is among top ranked posts in search engines. So 17 does not look great but bear in mind that one post can rank for many different keywords, so the traffic will add up.
  • QSR: This means ‘quoted search result’. So what does QSR mean? In short, this is the number of competing sites that are ranked in Google for this exact keyword. As you see there are 15 of them.

My general rule is to remain below 30 in QSR. There is no guarantee that you will rank even if QSR is zero. You can never know what Google is going to show to people searching the Internet with a phrase that coincides with your targeted keyword.

So the number displayed for QSR is rarely your true competition, you could expect that it is much higher. But choosing a low QSR value still means a better chance for ranking than if this value is 300. Reasonable?

This particular key-phrase may be problematic also because it contains several stop words, and search engines usually ignore them. So it may be far from certain what my true competition here can be.

To realize this, I just checked in Google by using this same phrase, without quotes and with quotes. Guess what. Google does not show me any site on the first page that contains this phrase in the title. So, it may be hopeless.

However, most of these top ranked posts have this phrase in the snippet. Now, this does not mean that the authors used it exactly that way, it can be simply that Google creates snippets for me with this phrase. If you search, it may show something different to you.

This is the sad reality of online business. It is Google that decides. We can only do our best (and this means write a quality text that answers some important questions) and hope that Google will appreciate out efforts.

In any case, I could not find anything better and this was my focused keyword. As you realize from the first column (Avg), it appears that people are indeed searching by using this exact keyword so perhaps Google is going to show them my post. Perhaps you are here reading this text after searching by using this or a similar phrase.

You have seen the subtitle used for this section, it contains a keyword ‘how do I choose keywords’ and also ‘how do I choose keywords for SEO’ . See below what Jaaxy gives me for these two phrases. Perhaps I shall rank with them as well.

The keywords used for the section title.
The keywords used for the section title.

Note, this is not keyword stuffing, I believe that the text looks natural. I use phrases which I explain in the text.

How about keywords for promotion of new products?

If you write products reviews, the same rules may apply as described above. Typically, I try to have the number of searches above 50 (the bigger the better) and QSR below 30 (the smaller the better).

However, if this is about new products on the market, the story is different. Such products have no traffic displayed in such keyword tools, they are simply too new on the market and there are no data generated. But I do write products reviews for new items, and this is a good strategy. But you should know what you are doing.

If you know the brand and also the product, it can be a great advantage to write a review and have it on search engines before your competitors. When people discover such a product and search on Google, it is very likely that it will be your post shown, this is simply because there may be nothing else available.

So for new products, disregard the above discussed parameters and do your work properly, this is a strategy that works for me.

For the time being, this is more or less all that I wanted to say about this issue of what to look for in keywords for a post. But you know, the post is not necessarily finished the moment when I press “publish”.  I might add stuff later, so bookmark this post or the site, and come again.

In any case, to deal with keywords, you need a good keyword tool, and I suggested one in the text above. But as mentioned, this is never a guarantee for a good ranking. Many things affect ranking, and some are explained in various texts here in the site, so look a bit around.

A few more thoughts about keywords you can find in my separate text. Read also about my bad experience with Google Discover SEO. You might want to check my text on how to get high quality backlinks for free. Read also in my separate text how to write high quality product reviews to make Google happy.

Thank you for reading. Let me know if you have questions or comments, there is a comment box below.


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